The value of the Apple brand was estimated by the rating compiler, Kantar, at $947 billion. It is followed by Google and Amazon, the latter topped the list for the previous three years

Apple is recognized as the most expensive brand in the BrandZ Top 100 Most Valuable Global Brands world ranking compiled by Kantar.

According to the rating, the value of the Apple brand has increased over the past year to $947.1 billion. As Bloomberg notes, the iPhone manufacturer was in the first position for the first time since 2015.

Google took the second place, the company is estimated at $ 820 billion Amazon, which Apple ousted from the first line of the rating, dropped to the third position with a result of $ 705.6 billion.

Microsoft ($611.5 billion) was in fourth position, and Tencent, the Chinese Internet giant and owner of WeChat, was in fifth ($214 billion).

In addition, the Cartier brand has become the fastest growing, its value has increased by 88%, to $ 10 billion.

The top ten most expensive brands also include McDonald’s, Alibaba and Louis Vuitton, as well as new companies, in particular Saudi Aramco, Infosys, Target, KFC.

The total value of 100 brands from this rating increased by 23% over the year and is estimated at $ 8.7 trillion.